Zuckerberg went on to note that the company expects these numbers to double by the end of next year. The news comes a day after Meta CEO Mark Zuckerberg said that about 15% of content in Facebook feeds are served by Meta’s AI and that number is even a little bit higher on Instagram. Even the most followed women on Instagram, Kylie Jenner and her sister Kim Kardashian, expressed their frustrations with Instagram’s recent changes and shared petitions that said, “Stop trying to be tiktok i just want to see cute photos of my friends.” The changes come as users have expressed frustration over the app’s gradual transition away from being a place where users could mainly see photos of their friends and family into an app that’s filled with recommended posts and videos in an attempt to compete with TikTok. Mosseri says users’ concerns about the changes were reflected in Instagram’s own internal data, which is why the company plans to take a step back and figure out how to move forward. The company will also temporarily reduce the number of recommended posts that users see, as it plans to improve and rework its algorithms. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. Mosseri revealed the news in an interview with reporter Casey Newton. Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users.
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